In the movie poster above, it is obvious to the viewers that the movie leans towards a certain audience, women. The way that designers can sway audiences one way or another is through the use of setting, colors, moods, and fonts. You can notice in the poster above that the colors are soft and pastel, appealing to most women. The closeness and position of the two people in the poster show affection, romance, and intimacy. Also, by their facial expressions, it is obvious that the two people are in love and happy. It is seen by these physical denotations that the implied connotation is that the movie is intended for many women. The title of the movie also is a clue to the movies intention. "P.S. I love you" simply leads people to believe that this movie is a 'chick flick' and they are correct.
In this movie poster, it is easy to see that it appeals to a different kind of public. The visual representation of the movie in this poster show action, adventure, and danger. The colors are dark but vivid, and the setting is vast and ready for the viewer to explore. Taking notice to these denotative details leads us to the connotation that this movie is meant for many audiences including the majority of boys and men.
In this piece I combined the two posters in a way to make the movie "P.S. I love you" entice a different audience. I changed the colors from light pastels to darker and more contrasting colors. I added flames and the jungle to add to the ideas from the Avatar movie poster, creating the adventurous and dangerous mood that appeals to most boys and men. I also changed the faces of the two people, they look distressed and sad, like they have been confronted with life and death. In general, I changed the denotation of the poster, leading to a change in the connotative meaning expressed in the movie poster. "P.S. I love you" is no longer a 'chick flick' but an action adventure of love, life, and death, in the worlds of humans and na'vi.
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